Privacy Policy
Last updated: July 3, 2026.
Our Pledge of Privacy
At The Sugar Spell Co., we value your trust as much as our ingredients. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, place an online order, join our mailing list, contact us, or use The Sugar Spell Co. mobile app.
Whether you are browsing our treats, ordering a custom cake, signing up for sweet updates, or casting an order through our app, we want your experience to feel as smooth as buttercream.
By using our website, mobile app, online ordering tools, or other services, you agree to the collection and use of information in accordance with this Privacy Policy.
Information We Collect
When you purchase our treats, submit an inquiry, create an account, place an order, or contact us, we may collect information you choose to provide. This may include your name, email address, phone number, billing information, shipping address, delivery address, pickup details, order details, event date, dessert preferences, custom order notes, allergy or dietary notes, uploaded photos or design inspiration, and any messages you send to us.
If you subscribe to our newsletter or text updates, we may collect your name, email address, phone number, birthday, and communication preferences so we can send you updates about seasonal treats, upcoming workshops, weekly specials, new flavors, and other sweet things happening in our kitchen.
When you use our website, we may also collect automated usage data and cookies to understand how you browse our shop, remember your preferences, and keep your shopping cart ready.
When you use The Sugar Spell Co. mobile app, we may collect app-related information such as products viewed, items added to your cart, order history, saved customer details, notification preferences, pickup or delivery selections, custom order requests, customer support messages, and other activity related to your mobile ordering experience.
Mobile App Information
The Sugar Spell Co. mobile app is designed to make ordering our treats easier, faster, and more magical. Through the app, you may be able to browse products, place orders, submit custom dessert requests, upload design inspiration, receive order updates, manage customer details, and communicate with our team.
To help the app work properly, we may collect limited technical information automatically. This may include your device type, operating system, app version, IP address, general location information, crash reports, diagnostic data, feature usage, and interaction data. We use this information to improve app performance, troubleshoot issues, protect against fraud, and make the ordering experience smoother for our customers.
App Permissions
Depending on the features available in the app, we may request permission to access certain device functions, such as notifications, camera, photo library, files, or location.
Camera, photo, and file access may be used so you can upload design inspiration, screenshots, reference photos, or other details for custom cakes, cookies, cupcakes, and specialty dessert orders.
Location information may be used to support pickup, delivery, service area, store information, or location-based features. If precise location access is requested, your device will ask for your permission.
Push notification permission may be used to send order confirmations, order status updates, pickup or delivery reminders, promotional messages, seasonal announcements, or important app notices.
You can manage app permissions through your device settings at any time. Some features may not work properly if certain permissions are turned off.
How We Use Your Information
We use your data to whisk up the best service possible. Specifically, we may use your information to:
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Process, confirm, and fulfill your orders
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Prepare custom cakes, cookies, cupcakes, and specialty desserts
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Communicate with you about order status, pickup, delivery, payment, or customer support
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Respond to questions, messages, and custom dessert inquiries
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Save account or customer details for a smoother future ordering experience
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Send shipping, pickup, delivery, or mobile app notifications
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Send marketing emails, text messages, promotions, or seasonal updates when you have given consent where required
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Share updates about new flavors, special spells we are casting in the kitchen, workshops, and seasonal treats
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Improve our website, mobile app, products, services, and customer experience
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Analyze website and app traffic to improve our recipes for digital success
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Detect, prevent, and respond to fraud, security concerns, unauthorized activity, or technical issues
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Maintain records for tax, legal, accounting, and business purposes
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Comply with applicable laws and regulations
We never sell your personal information.
Orders and Custom Dessert Requests
Our website and mobile app may allow customers to submit orders and custom dessert requests. Information submitted with an order may include event date, event type, theme, colors, flavors, serving size, inspiration images, special instructions, pickup or delivery details, and notes about allergies or dietary preferences.
We use this information to review your request, communicate with you, prepare your order, and help bring your dessert vision to life.
Please only upload images or files that you have the right to share. Custom desserts may be inspired by submitted references, but final designs may vary and may be interpreted in The Sugar Spell Co.’s own creative style.
Payment Information
While we do not store full credit card numbers ourselves, secure third-party payment processors may collect and process payment information to finalize your purchase. These providers may collect payment details, billing information, transaction records, and fraud-prevention information according to their own privacy policies and security practices.
The Sugar Spell Co. does not directly store full credit card numbers or complete payment credentials unless expressly stated by the payment provider
Cookies, Analytics, and App Data
We use cookies and similar technologies on our website to remember your preferences, keep your shopping cart ready, understand how visitors use our shop, and improve our digital experience. You can manage cookies through your browser settings.
Our mobile app may use analytics, diagnostics, and similar technologies to understand app performance, feature usage, errors, crashes, and customer activity within the app. This helps us improve the app, fix technical issues, and provide a more reliable ordering experience.
Push Notifications, Emails, and Text Messages
With your clear consent where required, we may send you marketing emails, text messages, or app notifications about new flavors, seasonal treats, workshops, promotions, special announcements, and other sweet updates from The Sugar Spell Co.
We may also send transactional messages related to active orders, payments, pickup, delivery, account activity, or customer support. These messages are necessary to provide our services and may still be sent even if you opt out of promotional communications.
You may disable push notifications through your device settings. You may unsubscribe from promotional emails using the unsubscribe link provided. You may opt out of promotional text messages by following the instructions in the message.
How We Share Information
We only share personal information when necessary to operate our business, provide our services, and fulfill customer orders.
This may include sharing information with essential service providers such as payment processors, delivery carriers, website hosting providers, mobile app hosting providers, analytics providers, marketing tools, communication platforms, fraud-prevention providers, customer support tools, and other vendors that help us get your treats home and stay in touch with our favorite customers.
These service providers may access information only as needed to perform services for us and are expected to protect customer information.
We may also share information if required by law, court order, government request, payment dispute, fraud investigation, legal claim, business transfer, merger, sale, or reorganization.
Allergies and Dietary Notes
Customers may submit allergy, ingredient, or dietary preference notes through our website, mobile app, or direct communications. We use this information to review your request and communicate with you about your order.
However, our kitchen may handle common allergens, including but not limited to wheat, dairy, eggs, soy, peanuts, and tree nuts. We cannot guarantee that products are free from cross-contact unless specifically confirmed by The Sugar Spell Co. in writing.
Customers with serious allergies should contact us directly before placing an order.
Data Retention
Your data is stored securely and kept only as long as necessary for order fulfillment, customer service, tax, legal, accounting, fraud-prevention, security, or business needs.
Order records, payment records, customer communications, custom order details, and app-related records may be retained as part of our regular business records.
Security
We use reasonable administrative, technical, and physical safeguards to help protect your information. However, no method of electronic transmission or storage is completely secure.
If you create an account through our website or mobile app, you are responsible for keeping your login information confidential. Please contact us if you believe your account or information has been accessed without authorization.
Children’s Privacy
We do not knowingly collect personal information from children under 13. Our website, mobile app, and ordering services are intended for customers who are able to place orders or make purchases.
If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.
Your Privacy Choices and Rights
You have the right to access, correct, or request deletion of your personal information at any time, subject to legal, tax, accounting, fraud-prevention, order fulfillment, and business record requirements.
You may also opt out of marketing emails through the unsubscribe link, manage text message preferences where available, disable app push notifications in your device settings, manage cookies in your browser settings, or contact us directly with a privacy request.
Updates to This Policy
We may update this Privacy Policy occasionally to reflect changes in our pantry, website, mobile app, services, vendors, business practices, or the law.
Updated versions may be posted on our website, in the mobile app, or otherwise made available to customers. Continued use of our website, mobile app, or services after updates are posted means you accept the revised policy.
Contact Us
For any questions about this Privacy Policy, our website, our mobile app, or how your information is handled, please contact us at:
Your privacy is a priority at The Sugar Spell Co.